Who We Are

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Michael Goodman is an internationally recognized speaker, author, and practitioner in the fields of systems thinking, organizational learning and change, and leadership. Michael has pioneered many innovations in the field of system thinking that have made it more accessible to business and organizational leaders. He has been a practitioner in this work for over 30 years.

Michael has published widely, authoring one of the first textbooks in the field, Study Notes in Systems Dynamics, and serving as the primary contributor to the Systems Thinking chapter in the acclaimed Fifth Discipline Fieldbook by Peter Senge, et al. He also contributed articles to two other Senge books: The Dance of Change and Schools that Learn. He also led the development of a web-based Systems Thinking course, Systems Thinking: A Language for Learning & Action. Among his international clients are British Petroleum (Britain, Germany, Australia), Saudi Aramco Oil (Saudi Arabia), World Bank (USA, Philippines), Singapore Police Force (Singapore), Hyundai Corporation (South Korea), Gas Authority of India Limited (India) and Malaysian InfoSciences (Malaysia). His work on consulting projects has included the design and delivery of training sessions, individual coaching, side-by-side work with internal resources, and the engagement of strategic leadership teams to understand complex problems and identify the leverage points critical to their resolution. He is a charter member of the System Dynamics Society and an initial member of the Society for Organizational Learning.  He also is an Adjunct Professor at Texas A&M University, Kingsville, Texas.  He holds two Masters Degrees from the Massachusetts Institute of Technology. Michael is also the Principal at Innovation Associates Organizational Learning.

David Peter Stroh was a founding partner of Innovation Associates, the pioneering consulting firm in the area of organizational learning, and has expertise in the areas of visionary planning, leadership development, systems thinking, organization design, and change management. Much of his work over the past 25 years has focused on using systems thinking to hone organizational assessments, develop business strategy, resolve deep-seated conflict, and facilitate sustainable change.

David developed a systems thinking approach to organizational assessment that enables managers to increase motivation, collaboration, and focus for change. His combined experience in change management and systems thinking also led him to develop a capacity building program in Leading Systemic Change that has been used by diverse organizations including the Amalgamated Bank of South Africa, Coca Cola, and the W.K. Kellogg Foundation. He has enabled organizations such as Johnson & Johnson, Woolworths UK, and the Home for Little Wanderers to hone their business strategies using systems thinking. He has also trained professional peace-builders, negotiators, and community organizers to apply systems thinking to conflict resolution based on his systems analyses of the Israeli-Palestinian conflict and the civil war in Burundi. David is well known throughout the organization development profession as a speaker and author. He is the author of the newly acclaimed book Systems Thinking for Social Change: A Practical Guide for Solving Complex Problems, Avoiding Unintended Consequences, and Achieving Lasting Results (Chelsea Green, 2015) and has published over 30 articles which have appeared in the books Transforming Work and Organisational Learning for All Seasons as well as numerous journals. He is a charter member of the Society for Organizational Learning and a director of the Global Action Network Net. David was a National Science Foundation Fellow at MIT, where he earned an M.A. in City Planning, after he graduated summa cum laude with degrees in Civil Engineering and Urban Studies from the University of Michigan. David is also a Principal in Bridgeway Partners.